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Job details
-
NATURE OF JOB
Hybrid — WFH / WFO / CW
- CATEGORY Sales & Marketing
-
SALARY RANGE
Best in the industry Annual
-
EXPERIENCE
1 – 3 Years
- JOB TYPE Full Time
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REGIONAL PREFRENCES
India
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NO. OF VACANCIES
1
Job description
Why Godrej? Among the many reasons we could offer you, the passionate, purposeful people you get to partner with, tops our list.
Read on, if this sounds interesting!
Godrej Consumer Products
< strong>At Godrej Consumer Products, an emerging markets FMCG leader, we are inspired by our purpose of bringing the goodness of health and beauty to our consumers across Asia, Africa and Latin America. Read about our exciting aspirations.
Our Sales and Distribution Organisation
< strong>Sales is where all the fast-paced, on-ground action is. Our agile go-to-market approach, built over decades, is the backbone of our company. Now, we are leveraging technology and predictive analytics and innovating for local contexts; deepening and widening our reach across India’s multi-layered ‘micro markets’. We have a direct coverage of 5 lakh outlets in urban India and 8.3 lakh outlets in rural India. Our a total reach of 60 lakh outlets, covering over 70,000 villages, makes us one of India’s largest reaching FMCG organisations.
Our Sales organisation has around 600 direct team members across the country. Our indirect sales team has over 1,000 third party sales representatives who focus on rural markets, while over 2,500 distributor sales representatives cover urban territories.
Join us to train in and build future-ready sales systems and serve our consumers with greater precision and purpose.
Read About How We Are Enhancing Our Go-to-market Approach.
< u>< strong>What impact will you create?
< strong>The Category Trade Marketing Manager acts as a key conduit between marketing, sales and customer team and works as strategy and insights arm of the channel.
The Key Responsibilities For This Role Would Include
< u>< strong>Category development
< strong>
Read on, if this sounds interesting!
Godrej Consumer Products
< strong>At Godrej Consumer Products, an emerging markets FMCG leader, we are inspired by our purpose of bringing the goodness of health and beauty to our consumers across Asia, Africa and Latin America. Read about our exciting aspirations.
Our Sales and Distribution Organisation
< strong>Sales is where all the fast-paced, on-ground action is. Our agile go-to-market approach, built over decades, is the backbone of our company. Now, we are leveraging technology and predictive analytics and innovating for local contexts; deepening and widening our reach across India’s multi-layered ‘micro markets’. We have a direct coverage of 5 lakh outlets in urban India and 8.3 lakh outlets in rural India. Our a total reach of 60 lakh outlets, covering over 70,000 villages, makes us one of India’s largest reaching FMCG organisations.
Our Sales organisation has around 600 direct team members across the country. Our indirect sales team has over 1,000 third party sales representatives who focus on rural markets, while over 2,500 distributor sales representatives cover urban territories.
Join us to train in and build future-ready sales systems and serve our consumers with greater precision and purpose.
Read About How We Are Enhancing Our Go-to-market Approach.
< u>< strong>What impact will you create?
< strong>The Category Trade Marketing Manager acts as a key conduit between marketing, sales and customer team and works as strategy and insights arm of the channel.
The Key Responsibilities For This Role Would Include
< u>< strong>Category development
< strong>
- Responsible for revenue, growth, demand planning and business development for set of categories< li>
- Work closely with marketing team on understanding categories, brand levers, consumer & shopper insights, channel plans and brief on shopper & retail expectations opportunities< li>
- Develop a joint brand-channel activity calendar for building the categories
< li> < ul> New product launches, brand led activations and visibility planning
< strong>- Design and execute Go To Market (GTM) strategy for new launches re-launches key brands< li>
- Develop and execute brand activations in close coordination with KAMs, Ops and Customer team< li>
- Developing visibility elements for the channel by understanding brand levers, customer needs and terms of trade; and lead execution of the same
< li> < ul> Channel development projects and data insighting
< strong>- Assess potential for special packs and work on the development of the same with the cross-functional team< li>
- Work on shopper insights led category management< li>
- Work on projects to lead innovation in channel : product mix (combos), promotions, visibility, systems & processes and channel activations< li>
- Research and data analysis on offtake data, shopper retail data, Nielsen etc. Lead insighting into action
< li> < ul> Promotion and Spends Management
< strong>- Design shopper promotion along with KAM and Ops team< li>
- Responsible for spends management for the set of categories. Stringent check & tracking of the same.< li>
- ROI check and pre-post evaluation of spends, promotions, visibility and activations. And recommend improvement to aid higher returns and shopper-category impact
< li> < ul> Travel
< strong>To understand on ground working and sense the category performance, you will need to travel across the country basis requirement. You will be based out of Mumbai.
Who will you partner with?
< strong>Your manager - < strong>You will report to the Head of Organized Trade
Your team
< strong>You will be supported by a Channel Development Executive , who will report directly to you
Other Partners
< u>< strong>- Internal: Organized Trade Head, National Sales Manager-Modern Trade, Area Sales Managers-Modern Trade, Brand Marketing Team, Key accounts manager, Supply Chain and Commercial team< li>
- External: Category Heads Managers of Retail Chains, BTL and activations agencies, Commercial Mangers
< li> < ul> Who are we looking for?
< strong>Key Skills
< u>< strong>- Excellent analytical skills with strong understanding of FMCG MT business< li>
- Interpersonal skills, including influencing, negotiation and communications skills to manage effective stakeholder relationships across teams; < li>
- High on energy and driven. Strong attitude in coming up with new initiatives that would help in better business delivery < li>
- Proven track record of strong execution, systematic planning, commercial acumen and critical thinking
< li> < ul> Education - < strong>Post Graduate degree (MBA) from a premier B-School in Sales & Marketing
Experience
< u>< strong>- Total experience in the range of 4 - 5 years with 2-3 years in Sales Management Role at Area Zone Level preferably. < li>
- Prior experience in trade marketing key account management will be preferred
< li> < ul> Our People Philosophy
< strong>Tough Love is at the heart of our People Philosophy. We expect a lot from our team members, differentiate on the basis of performance and potential through career opportunities and rewards and lay particular emphasis on developing, mentoring and training. We believe that passionate, rounded individuals with diverse interests make for better Godrejites. And we understand that our team members play multi-faceted roles. This is why we encourage them, not just to explore their Whole Selves, but also create an enabling space for them to do so. Read about our people philosophy and don’t forget to watch one of our favourite videos.
An inclusive Godrej
< strong>Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It ’ s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.
We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members. Read about our diversity philosophy.
If this sounds like a role for you, apply now!
We look forward to meeting you. < div>< body>< html>
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