Job details
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NATURE OF JOB
Hybrid — WFH / WFO / CW
- CATEGORY Sales & Marketing
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SALARY RANGE
₹2 – 5 Lakhs Annual
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EXPERIENCE
1 – 3 Years
- JOB TYPE Full Time
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REGIONAL PREFRENCES
Delhi NCR
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NO. OF VACANCIES
1
Desired skillset
Job description
Digital Marketing & SEO Specialist
This role drives brand growth through organic search optimization and high impact social media engagement. You will blend technical SEO with creative social strategies to boost visibility, traffic, and conversions.
Core Responsibilities
- SEO Excellence: Execute on-page, off-page, and technical SEO. Conduct keyword research and site audits to improve rankings and site health.
- Social Media Management: Develop and manage content calendars for Instagram and Facebook. Drive engagement through reels, stories, and community management.
- Influencer Marketing: Identify, vet, and collaborate with niche influencers to expand brand reach and manage end-to-end campaign execution.
- Content Strategy: Oversee SEO-friendly blogs and high-performing social copy that aligns with brand voice.
- Data Analytics: Use Google Analytics, Search Console, and Meta Business Suite to track KPIs, ROI, and audience insights.
- Paid Support: Assist with targeted Meta Ads and PPC campaigns to supplement organic growth.
Key Skills & Qualifications
- SEO Tools: Proficiency in SEMrush, Ahrefs, and Screaming Frog.
- Social Expertise: Expert knowledge of Instagram/Facebook algorithms, trends, and creator tools.
- Technical Basics: Familiarity with WordPress, HTML/CSS, and Canva or basic video editing.
- Analytical Mindset: Ability to turn social engagement metrics and traffic data into actionable growth plans.
- Experience: 2+ years in digital marketing with a proven portfolio of successful SEO and social campaigns.
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