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BASIC

Senior Manager – Management Trade Marketing

Pepsico
Delhi
Posted on: 03 Sep 2021

Job details

  • NATURE OF JOB Hybrid — WFH / WFO / CW
  • CATEGORY Programming
  • SALARY RANGE Best in the industry Annual
  • EXPERIENCE 1 – 3 Years
  • JOB TYPE Full Time
  • REGIONAL PREFRENCES India
  • NO. OF VACANCIES 1

Desired skillset

Job description

Auto req ID:< strong> 246570BR

Main Purpose

< u>< strong>Job Description

< strong>This Role Has Two Focus Areas

< u>< strong>Lead Trade Marketing to drive primary revenue, innovation revenue, distribution & share for foods across traditional and organized channels.
  • Customer Marketing - Media to Shelf execution of the category plans led by account and channel solves for Core and Innovation packs. This role is the bridge between the marketing plans and their on-ground execution.< li>
  • Revenue Management - Revenue Management (RM) is a disciplined approach in driving sustainable profitable revenue growth and takes into consideration. RM has 5 levers - Pricing, Pack Price, Trade Spend and Mix
    < li> < ul>The role is a member of the unit leadership team reporting to the Unit Head - North Region

    Accountabilities

    < u>< strong>Output
    < strong>
    • Delivering primary revenue targets for foods as per AOP. < li>
    • Deliver trade spends (cost) as per AOP< li>
    • Delivers Brand Package distribution per AOP for Core and Innovation packs< li>
    • Deliver Premiumization Revenue as per AOP< li> < ul> Input
      < strong>
      • Share: Build necessary plans to consistently grow market share for Foods in each category.< li>
      • Execution: Driving team to ensure market execution to increase EDGE scores for Foods consistently.< li>
      • Customer Focus: Work with teams to develop account channel specific strategies, standards for merchandising, range, promotions, pricing and communicates the same to the field< li>
      • Performance Management: Lead the team in the execution of AOP programs, including the preparation & implementation of marketing initiatives & service< li>
      • Channel pricing ladder: ensure spends hygiene across channels - Retail, Wholesale, Spoke, Organized trade for all packs
        < li> < ul> Qualifications Requirements
        < u>< strong>
        • Premier B-School MBA with 5 years of Sales experience< li>
        • 1 traditional general trade ASM stint in FMCG is pre-requisite< li>
        • Two Sales roles experience ( one in TT, other can be in Organized trade, key account management, revenue management, trade marketing, GTM)< li>
        • Strong analytical & presentation skills (MS Excel, PPT expert)
          < li> < ul> Relocation Eligible:< strong> Eligible for Standard Relocation

          Job Type:< strong> Regular

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