Senior Analyst – Digital Marketing Content Management

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Job description

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Skill required: Digital Marketing (Content Management) - Content Editor Copywriter Designation: Management Level - Senior Analyst Job Location: Chennai Qualifications: Any Graduation Years of Experience: 5-8 years About Accenture Operations In today's business environment, growth isn't just about building value-it's fundamental to long-term business survival. So how do organizations sustain themselves? The key is a new operating model-one that's anchored around the customer and propelled by intelligence to deliver exceptional experiences across the enterprise at speed and at scale. You will deliver breakthrough business outcomes for clients-by harnessing talent, data and intelligence to revolutionize their operating models. Operations is one of four services that make up one Accenture -the others are Strategy and Consulting, Interactive and Technology. Visit us at www.accenture.com    What would you do? Be a part of the Marketing Operations team that is leading the managed services arm of Accenture. We power our client’s business through the integration of insights, data, and technology. We are focused on activating and scaling the best brand experiences, to deliver breakthrough marketing-led growth, cost-effectively, across all digital consumer touchpoints and channels. The value we bring to clients boosts their marketing efficiency and effectiveness that powers their growth. We’re looking to hire passionate and innovative leaders in Marketing Operations with deep domain expertise in digital marketing and delivering cutting edge marketing services across a range of clients and industries, bringing with them strong operations acumen and transformative leadership. You will be working as part of the Digital Marketing team to understand and help clients market or services using digital technologies, mainly on the internet but also including mobile phones, display advertising and any other digital medium. In this role as a content editor copywriter, you will evolve into a strategist and creator to produce some of the best digital content communications in the business. Working across retail products and a wide range of lifestyle categories. As well as producing top-notch copy you will be responsible for using the software tools to search trends, SEO to create response winning web content, and signposting to guide users through their purchasing considerations. You will also be responsible on a rolling basis for constant improvement, updates and data analysis and reporting of results to line managers and clients. You will take responsibility for checking facts, accuracy and restructuring and creating engaging copy and giving it the approval to go live. This role demands excellent English writing skills and grammar, an understanding of colloquial and friendly English language as opposed to formal, plus an ability to write in very distinctive brand styles. What are we looking for? We are looking for individuals who have the following skillset: Content Creation Adaptable and flexible Agility for quick learning Ability to work well in a team Ability to meet deadlines It would be a value add if you are proficient in: Content management Content Assessment Content Moderation Roles And Responsibilities In this role, you need to analyze and solve increasingly complex problems Your day to day interactions is with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instructions on new assignments You will need to consistently seek and provide meaningful and actionable feedback in all interactions You will be expected to be constantly on the lookout for ways to enhance value for your respective stakeholders/clients Decisions that are made by you will impact your work and may impact the work of others You would be an individual contributor and/or oversee a small work effort and/or team. Please note this role may require you to work in rotational shifts. Any Graduation