Digital Marketing Specialist Software

Crossover is the world's #1 source of remote full-time jobs. Our clients offer top-tier pay for top-tier talent. We're recruiting this role for our client, Aurea Software. Have you got what it takes?

Our team is building a world-class customer acquisition model to scale across a wildly diverse and ever-growing portfolio of software companies within our portfolio. We are literally rewriting the traditional playbook and building sophisticated marketing models that deliver new revenue growth at levels of efficiencies better than the best-performing SaaS companies out there today. Not just once but dozens of times.

To scale and deliver world-class results, we are looking for a paid-search analyst to join our team and play an integral role in building and scaling our customer acquisition models that include ABM, Product-Led Growth, and Inbound Marketing. If you want to accelerate your knowledge and expertise in the area of paid media (search, display) across multiple advertising channels (Google, Facebook, LinkedIn, YouTube) and partner with sales to deliver on revenue targets, then this is the role for you. Reporting to the VP, Demand Generation, this individual will be responsible for delivering on the goals for multiple software products.

What You Will Be Doing

< u>< strong>The Paid Search Analyst performs the daily campaign management of paid media accounts that generate MQL's, SQL's and pipeline to the Sales Team.

Digital Marketing Specialist Key Responsibilities
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• Setup and ongoing optimization and management of PPC Digital Advertising campaigns< li>
• Daily Account Reviews of campaigns, keywords, audiences, impressions share, ad copy, ad creative, quality score, and other important account metrics.< li>
• Identify, recommend and implement optimizations to improve account performance< li>
• Contribute to our internal best practices playbook for each advertising channel< li>
• Design and build automation to reduce low-value, manual tasks so that you can focus on more strategic issues< li>
• Remain current on emerging industry trends and changes to the ad platforms
  < li> < ul> Basic Requirements
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  • At least 1-year experience running an account in Google Ads, Google Display, Facebook, LinkedIn, or YouTube with more than $20k in spend per month< li>
  • Bachelor’s Degree, relevant certificate training or job experiences that emphasizes analytical skills and problem-solving, Master’s Degree preferred
    < li> < ul> Nice-to-have Requirements
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    • Google Ads Search Certification< li>
    • Google Ads Display Certification< li>
    • Facebook Certified Digital Marketing Associate< li>
    • B2B Software Experience< li>
    • CRM Experience< li>
    • Google Analytics experience
      < li> < ul> About Aurea Software
      
      < u>< strong>Aurea was founded with the singular vision of helping businesses succeed in today’s complex digital landscape. To achieve that goal, we do things differently. Our customers enjoy access to every product in our portfolio - all of which are cloud-based, enterprise-scale, and easy to use - with one simple subscription. We focus on relationships instead of transactions. And our unique AureaOne operating model and acquisition strategy ensure that our portfolio continues to grow, so we can continue to provide competitive advantage and differentiated results for our customers no matter what the future holds.
      
      Aurea is was an early adopter of remote-work. In fact our entire team, nearly 2000 people and growing, operates in an entirely remote work model.
      
      There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
      
      What to expect next:
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      • You will receive an email with a link to start your self-paced, online job application.< li>
      • Our hiring platform will guide you through a series of online “screening” assessments to check for basic job fit, job-related skills, and finally a few real-world job-specific assignments.
        < li> < ul> Important!< strong> If you do not receive an email from us:
        
        • First, emails may take up to 15 minutes to send, refresh and check again.< li>
        • Second, check your spam and junk folders for an email from Crossover.com, mark as “Not Spam” since you will receive other emails as well.< li>
        • Third, we will send to whatever email account you indicated on the Apply form - by default, that is the email address you use as your LinkedIn username and it might be different than the one you have already checked.< li>
        • If all else fails, just reset your password by visiting https: www.crossover.com auth reset-password if you already applied using LinkedIn EasyApply.< li> < ul> Crossover Job Code: LJ-4501-IN-NewDelhi-DigitalMarketi.016
          
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