Business Marketing

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Job description

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Job Title Role Summary - a line on the role About Godrej Properties Godrej Properties is among the fastest growing real estate companies in India, having grown by a CAGR of 20% by booking value in the last 5 years and earned the distinction of being the largest listed real estate developer in India for last two financial years (FY2018 and FY2019). We aim to accelerate this momentum further over next few years and are looking for motivated individuals to be a part of our growth story. Godrej Properties has a unique Joint Venture based development model which helps us to keep an asset light balance sheet, thereby mitigating financial risks associated with a debt heavy structure, supports independent scale-up of local operations across various geographies and create a strong business development pipeline. GPL has been consistently ranked amongst the top 2 places to work in the Real Estate segment in the “Great Places to Work” survey. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognising and valuing diversity across our teams. GPL brings the Godrej Group philosophy of innovation, sustainability and excellence to the real estate industry. Each development combines a 122–year legacy of excellence and trust with a commitment to cutting-edge design and technology. GPL has received 8 awards in Q1 FY19. Godrej Properties is currently developing residential, commercial and township projects spread across the country in 12 cities. Our People Philosophy Core to our employer brand, is the philosophy of tough love. We expect a lot from our team members, differentiate on the basis of performance and potential through career opportunities and rewards and lay particular emphasis on developing, mentoring and training. We believe that passionate, rounded individuals with diverse interests make for better Godrejites. And we understand that our team members play multi-faceted roles. This is why we encourage them, not just to explore their whole selves, but also create an enabling space for them to do so. Watch ‘Why Godrej’ by Nadir Godrej, a video on our people philosophy. https://www.youtube.com/watch?v=RxiHCMR64Hs&feature=emb_logo Read more about our people philosophy here. https://godrejcareers.com/people-philosophy.aspx Location – Gurgaon Objective The incumbent is responsible for leading end to end marketing for all projects in NCR portfolio with a keen focus on ensuring direct sales, brand planning and execution, project launches and sustenance projects’ marketing. Responsibility Area Key Activities Indicative Performance Measures Financial / Strategy Strategy & Planning Prepares and proposes the annual media plan for the region that includes the activities to be undertaken, spend on various activities viz. brand building, outdoor hoardings, print Ads, new media and approximate timelines. Drives the planning and execution of media plan with HO/ regional sales head Ensures the execution of the marketing plan of (existing and new projects) as per timelines to generate walkins and direct bookings Walkins generated Leads generated Expenses within budget Marketing spend efficiency Operational Brand building Identifies customer touch-points Works to build customer engagements, channel partner engagements, retail partner activities, etc. through organizing promotional activities (art shows, corporate event – golf) and campaigns (activities in malls, hoardings, print ads in newspaper and magazines etc) Seeks feedback from customers / sales to ensure that marketing efforts are channelized well Adherence to plan Effective campaign management Effective support to sales department Timely release of ads Project Launches Work on end-to-end marketing for all new project launches Work with product team to fix project USP’s and campaign brief Work with creative agency to develop communication campaign Create and execute media plans basis budgets and ensure direct bookings Ensure all marketing collaterals are developed and available on time for all launches Working with Call centre and digital teams to ensure all performance ratios of leads to walkin and booking are maintained Walkins generated Bookings generated Campaign quality Cost of Sales Direct Sales Work with direct sales teams to ensure the required direct sales target is met Work with referral and loyalty teams, digital teams, upcountry and international teams to ensure direct sales plans are made and targets are met for each channel Direct sales achieved Referral sales achieved Upcountry direct sales achieved Internal Interfaces Purpose of Interaction HO Business Marketing Campaign Management Region Sales Direct sales closure Design & Product Understanding the project briefs Finance & Accounts Payment process External Interfaces Purpose of Interaction Vendors Brand visibility, and other marketing-related activities